Got to work with Dan in-depth, and learnt a tremendous amount re: building SEO into large scale development (and in a nutshell – think how you can anchor every piece of content into a searchable entity, and try your best to consistently organise these concepts thematically, and make sure urls are agnostic to format and published dates) […]
For many years I knew my work as a social media and content strategist was very close to the field of Search Engine Optimisation, and little did I know how close they really were until I ventured into the world of analytics and competitive monitoring. As a result, this year I decided to join the #BrightonSEO […]
Have you ever wondered why you enjoy working with someone so much more than a few? Is it because they are nice, knowledgeable, or patient? If there is only one quality that matters, what would that be?
Disclaimer: I used all three platforms as a non-technical user. I do not program/script but I build products and marketing strategies using behavioural, social and demographic data. And I have been told off by developers that I am more technical than I claimed. – end of disclaimer.
I have been waiting to write this blog post […]
Of my pretty surprisingly random but adventurous and eventful career, I have worked with and for some amazing people. Just like you, unfortunately, some aren’t as easy. I thought I’d summarise what I’ve learnt from the people I enjoy very much to work with and respect; and most importantly tactics to deal with their […]
Was lucky enough to escape the office and be inspired today at the MI Expo 2012, here are the topline updates (unfortunately had to leave early afternoon for meetings):
How Google does A/B testing with their YouTube Chrome campaign (see stats) The 8 Innovation principles of Google:
How the Work […]
Just a quick summary (by no means conclusive) on the key findings from yesterday’s facebook product announcements in the simplest humanly readable format:
Facebook’s Timeline will become the key focus of the Facebook profile experience. They are trying to make all of your historical data on facebook lots more accessible (eventually you will see […]
The priest stood up and told us a story about the man and his 4 wives.
We Chinese have a lot of stories to tell. Handy metaphors. Stories that make you think.
This one starts with a man who married his childhood sweetheart. He loved her dearly, unfortunately she was very fragile and was […]
Many times I am asked, what is social media?
It’s funny how just 3 years ago my tech friends would literally shudder when they heard the term; as too often marketing terms get spinned around and completely lose their real meaning. Think of terms like ‘Web 2.0‘, ‘taxonomy‘, ‘the cloud‘.
But there’s […]
Dear Mr Hacker,
In the past couple of months I’ve noticed that my blog has been unfortunately ‘hacked’. And quite cleverly so.
Some one injected search-engine-viewable keywords that are not visible to the human eyes. As a result when you search my name, my blog appears as a really rich repository of useful herbal medicine […]