For many years I knew my work as a social media and content strategist was very close to the field of Search Engine Optimisation, and little did I know how close they really were until I ventured into the world of analytics and competitive monitoring. As a result, this year I decided to join the #BrightonSEO [...]
Have you ever wondered why you enjoy working with someone so much more than a few? Is it because they are nice, knowledgeable, or patient? If there is only one quality that matters, what would that be?
Disclaimer: I used all three platforms as a non-technical user. I do not program/script but I build products and marketing strategies using behavioural, social and demographic data. And I have been told off by developers that I am more technical than I claimed. - end of disclaimer.
I have been waiting to write this blog post [...]
Of my pretty surprisingly random but adventurous and eventful career, I have worked with and for some amazing people. Just like you, unfortunately, some aren’t as easy. I thought I’d summarise what I’ve learnt from the people I enjoy very much to work with and respect; and most importantly tactics to deal with their [...]
Was lucky enough to escape the office and be inspired today at the MI Expo 2012, here are the topline updates (unfortunately had to leave early afternoon for meetings):
How Google does A/B testing with their YouTube Chrome campaign (see stats) The 8 Innovation principles of Google:
How the Work [...]
Just a quick summary (by no means conclusive) on the key findings from yesterday’s facebook product announcements in the simplest humanly readable format:
Facebook’s Timeline will become the key focus of the Facebook profile experience. They are trying to make all of your historical data on facebook lots more accessible (eventually you will see [...]
The priest stood up and told us a story about the man and his 4 wives.
We Chinese have a lot of stories to tell. Handy metaphors. Stories that make you think.
This one starts with a man who married his childhood sweetheart. He loved her dearly, unfortunately she was very fragile and was [...]
Many times I am asked, what is social media?
It’s funny how just 3 years ago my tech friends would literally shudder when they heard the term; as too often marketing terms get spinned around and completely lose their real meaning. Think of terms like ‘Web 2.0‘, ‘taxonomy‘, ‘the cloud‘.
But there’s [...]
Dear Mr Hacker,
In the past couple of months I’ve noticed that my blog has been unfortunately ‘hacked’. And quite cleverly so.
Some one injected search-engine-viewable keywords that are not visible to the human eyes. As a result when you search my name, my blog appears as a really rich repository of useful herbal medicine [...]
My dear friends, we’re hiring developers! Here’s the job spec.
We care about our developers and want the best for them. We recognise you are as good as people you work with when you’re in a team. Our developers are also our consultants, we look up to them and count on them to ship [...]