http://www.flickr.com/photos/avar_pentel/2264639726/

There’s no more such thing as an Average Joe, we are all individuals with specific needs, walking a different path.

Happy Valentine’s Day!

PS: Fogg’s book is a pretty good one!

To make conventional banner work, the first goal is attract user attention. But if this first goal is established, then there is long, long way to establish ultimate goal – i.e. to make user pay something, believe something, or trust someone. Cleavage definitely does job for first goal but hardly for last one.

I believe that we can skip establishing first goal altogether and instead of getting Your attention, we can monitor You, we learn about Your habits and in the right moment we make You an appealing offer.

We can track mouse movements to guess what You are looking (there is
significant correlation between mouse and eye movements), we can store
every action, keystroke and click, navigation patterns etc.

Think about online shop, say bookstore. And say You want to pay Fogg’s
“Persuasive Technology: Using Computers to Change What We Think and
Do”, but You find it too costly. So you come back again and again and
always look for this particular book. This behaviour of Yours is very
easily detectable by system and maybe just in the right moment
system makes You discount or otherwise good offer.

In the very same time, when old fashion advertisers fighting for your attention, I silently listen Your story…

Mukund: my traffic surges all of a sudden… mmmm if only this small pix of cleavage can get me here?

Okay it goes back to Avar’s point though.

*doh!

:))

But what if every free part on the site is covered with cleavages, then how can I find Yours (I mean Your research based kick-a** ad).